Backstory | Dr Tiina Meder on Meder Beauty
1. Would you kindly be able to share the story behind Meder Beauty? What led to the brand being founded?
Working as an aesthetic dermatologist and consultant for professional beauty brands, I started to notice how largely pregnant and nursing women are ignored by our industry and came with an idea of anti-wrinkles product offering alternative to Botox. Big brands didn’t believe in my idea, but I was very passionate about it. We created a company with my husband and our best university friend, who is a doctor as well and believed in my idea potential. So, we sold our apartments, invested everything in R&D and after long six years launched a professional Meder Beauty anti-wrinkles kit to the market. To be honest, I didn’t sleep the last night before the first presentation thinking “What have I done? I left a top carrier in a big company, put at the risk not only my family but also my friend’s one. What if it was a stupid idea?” But in the morning, I went to the auditory and presented the brand to first 30 skin therapists. One of them asked to buy the kit immediately and called me in a couple hours telling she performed her first treatment and her patient adored it. I started to breathe again and all the rest was much easier.
2. How does Meder Beauty Bridge the gap between over the counter beauty and the clinical/surgical?
The landscape of the beauty industry is changed a lot in a last twenty years, and I believe that professional skincare needs to change too. We are always living in the same paradigm of the necessity of professionally performed skin treatment, but clinics could offer so much more now. Over the counter beauty also changed a lot becoming more diverse, result-oriented and even medicalised. Clinics are specialising in high-tech aesthetics treatments nowadays, such as laser, RF, focused ultrasound, new injectables etc and skincare is resting in a shadow for obvious reasons. The problem of over-the-counter skincare is a lack of professional understanding of skin, qualified consultants and personal follow-up. So, we are building a bridge with Meder Beauty skincare – recommended by clinic specialists, safe, efficient and now can be performed at home. Patients and customers could come to clinics for aesthetic treatments and have all benefits of professional skincare in the safety of their home, that’s my idea.
3. Your products are all natural. Could you tell us about this and how they still achieve their aim results wise?
Actually, “natural” is a tricky word and it can be difficult to draw the border between “natural” and “unnatural” nowadays. All Meder Beauty formulations based on natural and organic plants, flowers, fruits and berries, seaweeds and mushroom’s extracts, but there is a lot of scientific research behind it. We are creating formulations with a great help of microbiologists working in different microbiome research projects and geneticists specialising in epigenetic research, so we are using some new laboratory-created compounds, such as fermented by microorganism extracts, or bacteria’s lysates, or plant-derived growth factors etc. To stabilise formulations and create comfortable textures we are obliged to use some chemical substances, but I am very strict choosing only proven to be absolutely safe and preferably plant-derived ones. That’s possible to create an efficient and totally natural products for some purposes, but when we come to targeted skin permeability or interactions with cells receptors, I am afraid, we need modern scientific technology. That’s nothing bad about it, but apparently INCI on labels could look a bit unnatural!
4. How can our readers best incorporate Meder Beauty into their beauty regimes?
I’ll be happy if they enjoy our DIY kits! No need to change anything about your daily routine, except a daily use of active concentrate of your choice coming with a kit. All you need is to find half of hour once a week to enjoy the facial at home. Also, I love to introduce our age well facial Vita-Long oil – absolutely universal product to slow down the skin ageing process and restore a protective skin mantle. That’s easy to use, just apply a few drops of oil before daily cream and you are done!
5. What is your favourite kit and why?
My personal favourite is Lipo-Oval de-puffing kit, to be honest. I am round-faced and I love Marlene Dietrich style of beauty, and that’s a way to make face looking sculpted all the time. But our most bestselling kit is a famous deep moisturising Hydra-Fill, loved by Zac Posen and Carey Mulligan.
6. Please share tips on how our readers can attain youthful, dewy skin?
I believe in a daily small effort and that’s what your skin needs. Few minutes of regular care, day and night, that’s the best what can you do for the skin. Gentle microbiome-friendly cleanser, natural antioxidant/moisturising serum and suitable for your skin type daily cream. If you use all three on daily basis, your skin will be very grateful. Healthy skin always looks beautiful and youthful.
7. Your hope for the Meder Beauty line? What can we expect from the brand in the future?
I am working continuously with microbiome-oriented ingredients and looking constantly for epigenetically active natural ingredients. Amazingly, traditional folk medicine seems to be a source of new discoveries. I see the future in circadian-oriented products with a better understanding in what time of day better to use skincare or perform treatments. That’s a lot of exciting research in all these domains. My point of view is an “ecosystem skincare approach”. All of us are living planets for our microbiome as well as we are the microbiome for our planet Earth. Microbiome is our personal humanity and living world, co-existing with us like we are co-existing with a planet. I hope, one day people will understand the global idea of co-existing and we’ll find a way to respect our planet as well as we’ll find a way to respect our microbiome.
8. Two products from the range that are a must have and why?
Vita-Long facial oil, because it’s universal, could be added to any skincare routine and helps to slow down the skin ageing safely and naturally. And Enzy-Peel exfoliation mask, first in the world probiotic-based exfoliator, created in 2009. Enzy-Peel exfoliates the skin gently, restores a skin microbiome and natural skin protection barrier, it’s suitable for all skin types, including very sensitive skin and – cherry on the cake! It’s eco-friendly.
9. How does Meder Beauty improve beauty and skin quality?
First of all, all Meder Beauty products and treatments are beneficial for skin itself and microbiome in the same time. We are testing all our products for sun safety and all of them help to protect the skin from ultra-violet and never increase the skin sensitivity for sun rays. Also, Meder Beauty daily care naturally improves skin microcirculation and helps to control immunity and natural protection mechanisms – and it’s a key for healthy ageing. My motto is “healthy skin is a beautiful skin” and a goal of Meder Beauty skincare is to recreate a natural reserve of the healthy skin and maintain it as long as possible.
10. Meder Beauty is synonymous with?
I like to think Meder Beauty is synonymous to the safe efficiency of the skincare. It can be used at any moments of life to keep natural skin beauty unharmed by any environmental damage or stress.
It was a sincere pleasure to interview Dr Tiina Meder! What a woman, what enlightening answers, what a brand! She and her products have made us lifelong fans. Thank you Dr Meder for having the courage to found Meder Beauty. It is life changing. For beauty that glows from the inside out, choose Meder Beauty. For phenomenal skin use Meder Beauty. More on the brand here.