Bandana Trend 2025
The bandana is back! The humble accessory is the accessory that transcends time. Now it has been refreshed by celebrities from Gracie Abrams to Maya Jama. Everywhere you look another celebrity or influencer is sporting the reworked update on this trend.
Audrey Hepburn
Image Credit: Bert Hardy/Picture Post/Getty Images
Bandanas and hair scarves aren’t a new trend, but the trend before trends. Think Audrey Hepburn in the 1950s or Farrah Fawcett (worn by her character in the 1976 movie Charlie’s Angels). More recently, Britney, Beyoncé and JLo in the Noughties were seen sporting the accessory. They go beyond aesthetics.
Image Credit: Getty
Destiny’s Child at the Source Hip-Hop Music Awards
They work for quiet luxury girls, hip-hop enthusiasts and alternative styles. The bandana is never really out of fashion but it’s having a resurgence for 2025. Now that cow print, cowboy boots, denim skirts, and other western-inspired concert styles are trendy.
Maya Jama’s seashell look
Image Credit: Maya Jama’s Instagram
In June, Maya Jama kicked off season 12 of Love Island by a Versace swimsuit, sarong and headscarf showing the headscarf’s versatility.
Abrams performing at Glastonbury.
Image Credit: Joseph Okpako
Later in the month, Gracie Abrams made her Glastonbury debut in a monochromatic burgundy look, finished with a matching paisley bandana for a cohesive touch.
Later in the month, Gracie Abrams made her Glastonbury debut in a monochromatic burgundy look, finished with a matching paisley bandana for a cohesive touch.
Dianna Agron
Image Credit: Pascal Le Segretain/Getty Images
During Paris Couture Week, actress Dianna Agron added a plain black bandana to her look to attend the Maison Margiela Haute Couture Show.
But, it isn’t just A-listers who are head over heels for them, either. Fashion houses are updating the look with Chanel debuting two bandana looks at their 25/26 Cruise Collection show.
Chanel Cruise 2025/26 Collection
Image Credit: Chanel
These scarves aren’t just high fashion. In the height of summer, they’re an effortless way to protect your head and keep your hair off of your face. Both new and vintage cotton or silk square scarves are perfect for securing your hair.
Washi Print Silk Bandana
Image Credit: Toast
Wear this luxe scarf to add some bold print to a simple look. Its abstract pattern is inspired by washi paper collaging. Use it as a hair scarf during the day, and tie it around your bag when the sun goes down. It’s an understated way to introduce colour and texture.
£110
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Floral Print Beaded Bandana
Image credit: Zara
A delicate take on the traditional red bandana, this floral piece features subtle beading that catches the light. Ideal for summer holidays or festivals, it blends tradition with a fresh, seasonal twist.
£15.99
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Miu Miu Printed Poplin Scarf
Image credit: Miu Miu
The motif of this scarf recalls vintage styles with its printed bronze pattern on ivory cotton. Lightweight poplin makes it wearable across seasons, whether styled in the hair or worn knotted around the neck. A quiet-luxury essential.
£210
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Damson Madder Sheer Spot Headscarf
Image Credit: Damson Madder
A whimsical take on the headscarf, this sheer brown and red damson madder headscarf adds playful charm to any look. It ties into the classic polka dot trend, and can be worn with matching pieces for a coordinated feel, or paired with deep reds or earthy browns for a subtle pop of colour.
£28
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ASOS DESIGN Watercolour Floral Print Headscarf
Image Credit: ASOS
Soft watercolour florals give this scarf a romantic, painterly feel. The medium size makes it easy to fold and tie in multiple ways. It’s perfect for sun protection or festival styling.
£12
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Beyond Retro Floral Scarf
Image Credit: Beyond Retro
For a funkier take on the trend, go vintage with this multi-pattern scarf. Its lace and floral motifs make it a more romantic yet eclectic option. If this vintage scarf isn’t quite your style, Beyond Retro and other stores have plenty of unique options.
£12
Shop here
Final Thoughts
Best of all? The perfect bandana might already be tucked away in your drawer. Time to dig it out or invest in the one that’ll become your new favourite.
By Shaz Seka