Beauty Charms Trend 2025: The New Bag Charm
Once a playful handbag add-on, charms are back, this time with a beauty twist. From mini balms to wearable fragrance capsules, 2025’s most covetable charms are both chic and functional. Bag charms aren’t exactly new. We’ve seen them dangling in the early 2000s, swinging from mini shoulder bags, backpacks and holdalls. But in 2025, the humble charm gets a luxurious, beauty-forward makeover. This year, it’s not just about fluffy keychains or leather tassels, it’s about lip gloss holders, fragrance vials, and refillable skincare pods you can clip onto your bag like wearable tech-meets-glam.
Best Beauty Charms To Shop
Glossier Balm Dotcom Keychain
Image Credit: Glossier
Glossier’s viral balm now comes with its own keychain, so you can clip your fave flav
our to your keys or tote. Simple, practical and very Glossier. It is a limited edition, so pick it up while stocks last.
£18
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P. Louise Keychain Lip Conditioner
Image Credit: P.Louise
High-shine hydration that clips right onto your bag. This one’s got that full-glam look, P.Louise is known for, and it smells delicious, too. If this product isn’t for you, many of P.Louise’s bestsellers come ready to be clipped to your favourite bag.
£13.50
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Celine Miniature Perfume Holder Charm in Calfskin
Image Credit: Celine
For those who want something luxe, this Celine charm holds a tiny perfume bottle and looks seriously chic clipped to your handbag. The only downside to this designer charm is that the perfume is sold separately.
£490
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Simihaze Beauty Glow Case Keychain
Image Credit: Simihaze Beauty
This glow-in-the-dark keychain case is made to hold your Simihaze minis like Velvet Blur, Matte Slick and Super Slick. It clips easily onto your bag or keys and charges up in the sun so it glows at night. Fun, functional and very cute. The SimiHaze Beauty minis are sold separately.
£15
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Louis Vuitton LV Hair Clip Bag Charm
mage Credit: Louis Vuitton
This isn’t just a charm, it’s a statement. The LV Hair Clip Bag Charm adds a bold, graphic edge to any bag, but is removable, so you can wear it as a hair clip when you’re not clipping it to your bag. It’s the kind of detail that instantly elevates even the simplest outfit. It’s an investment, but very versatile and stylish.
£505
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Fenty Beauty Cherriez Gone Bad Hydrating Lip Care Duo Keychain
Image Credit: Fenty Beauty
A playful cherry keychain that clips right onto your bag and holds the hydrating Fenty Treatz Lip Oil. It’s cute, bold, and super handy for top-ups when you’re out and about. The set also comes with the Plush Puddin’ Lip Mask, but for a limited time only.
£25.50
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Space NK Lip Balm Charm Holder
Image Credit: Space NK
A sleek little capsule to hold your lip balm and clips onto your bag. Minimal, practical, and one of those things you’ll wonder how you lived without. It is part of Space NK’s limited-edition Summer Society merch and doesn’t include any lip balm. Just put your fave inside.
£8
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Final Thoughts
From lip balms and glosses to miniature perfume holders, beauty charms are making everyday essentials part of the outfit. It’s a simple way to add personality to your bag while keeping your favourites close. With new launches dropping fast (and often selling out even faster), it might be time to rethink what’s hanging off your handle.
By Shaz Seka