Beauty Counter | Fenty Beauty Pro Filt’r Soft Matte Powder Foundation
When the singer Rihanna launched her cruelty free Fenty Beauty brand in 2017 she changed the game. Starting with 40 foundation shades, the singer personally flew in people with hard to match foundation skin tones to personally create shades for them.
Competitor brands soon followed suit, widening their range of shades.
The Fenty Beauty company has become iconic in that it has opened the conversation about inclusivity across gender and skin tone. With the award winning foundation; Pro Filt’r soft matte foundation and the Pro Filt’r hydrating longwear foundation in originally 40 shades (this is now expanded to 50), the brand recently launched the Pro Filt’r Soft Matte Powder Foundation that comes in a pressed compact formula with a sponge for application and a mirror.
The new light as air powder foundation is a buildable light to full coverage in 50 shades that crosses the boundaries of skin tone and gender. The product is sweat, humidity and crease resistant and reduces the appearance of shine in a formula that doesn’t clog pores.
Available at Boots.com, Fentybeauty.com, Harveynichols.com this is the latest in the iconic Fenty Beauty Foundation family.
