Celebration | Valentine’s Day By Savage x Fenty and Alek Wek
Alek Wek changed the fashion game with her work as a muse, model and activist.
She turned the narrow perceptions of what was considered beautiful in the fashion and beauty world with her ebony dark complexion, her memorable features and her close to bald hair. The South Sudanese is the reason why so many other African models were signed in the wake of her fame.
In the above video, the ambassador for the Savage x Fenty by Rihanna lingerie line speaks on beauty and love in this Valentine’s Day promotional video and it is a must watch.
The combination of Wek and anything Fenty is a natural pairing because Rihanna is known for challenging the pre-conceptions of what is considered beautiful. We see this both in her Savage x Fenty like which not only accommodates plus size figures but actually celebrates their body type in a world that overlooks them more often than not. We also see this celebration of those on the sidelines in her makeup line, Fenty Beauty which changed the beauty game when it was launched a few years ago with 40 foundation shades.
Savage x Fenty and Alek Wek is an iconic pairing. Wek paved the way for the likes of the inspirational Fenty Beauty brand, which inspired other beauty lines to widen the range of complexions that they catered for.
Be inspired by this backstory, be inspired by this video by Savage x Fenty featuring the iconic Alek Wek.
Video from Savage x Fenty by Rihanna on YouTube.