Cow Print Is Trending: Get The Look

The cow print trend is trending and taking over wardrobes and home decor this season!

Leopard has long been the go-to for bold statements, while zebra adds a touch of edge. But cow print? It’s been the under-the-radar contender, slowly making its way into the fashion spotlight. Now, it’s finally having its well-deserved moment.

Once a kitschy Western staple, The cow print fashion trend has taken on a whole new identity, moving from the rodeo to the runways and street style scene. In the past year alone, the pattern has popped up on everything from oversized coats to structured handbags, solidifying its status as the print to watch.

The Beyoncé and Bella Effect
If there’s one thing we’ve learned, it’s that when Beyoncé speaks (or sings), the fashion world listens. Her latest album Cowboy Carter has reignited the Western aesthetic, but with a sleek, modern twist. And naturally, cow print trend has followed suit, appearing on fashion-forward pieces that feel more high fashion than honky-tonk. Meanwhile, Bella Hadid has fully committed to cowboy-core, swapping her usual model-off-duty uniform for ranch-ready fits, complete with appropriate hats, oversized belts, and — yes — cow print. Her influence on street style is undeniable, and as she steps out in vintage-inspired Western looks, it’s no surprise that cow print is crawling its way into wardrobes everywhere.

PHOTO: Bella Hadid

From Runway to Real Life
The resurgence of cow print isn’t just about pop culture — designers have embraced it too. Bottega Veneta’s Matthieu Blazy sent a sleek cow-print coat down the runway, while Dior incorporated it into its Resort 2024 collection. Brands like MSGM have also leaned into the trend, proving that cow print can be just as elevated as its animal-print counterparts. For those looking to ease into the trend, cow print accessories are a foolproof entry point. A structured bag or ballet flats add just enough flair without overwhelming an outfit. But if you’re ready to fully embrace the cow print trend, a statement coat or printed trousers make for an effortlessly cool statement piece.

PHOTO: Bottega Veneta FW 2024 Look 33

PHOTO: Christian Dior Resort 2024 Look 29

PHOTO: MSGM Resort 2024 Look 8

How to Wear Cow Print Now
The key to nailing this trend? Keep the rest of your look understated. Think classic denim, tailored pieces, and neutral tones to let the print stand out. And if you’re worried about veering into full cowboy territory, steer clear of cowboy boots—unless, of course, you’re Bella Hadid. Cow print trend may have started as a novelty, but it’s proving to have serious staying power. Whether you’re pulling inspiration from Beyoncé, Bella, or the latest runways, now’s the time to join the herd.

Jil Sander cow-print calf-hair clogs, £832