Dopamine Dressing Fashion Trend 2025: Fashion Has Never Been This Fun
Fashion has entered a new era of joy. From Loewe’s viral tomato bag to Anya Hindmarch’s cult accessories, dressing has never been this playful. Even the once controversial JW Anderson pigeon clutch famously carried by Carrie Bradshaw in And Just Like That has cemented its place as a symbol of fun in fashion.
Gone are the days when minimalism reigned supreme. Now, novelty, colour, and a childlike sense of wonder are defining the way we dress. Playful accessories, viral bag charms, and quirky shapes have transformed fashion into something far more expressive and mood‑boosting.
The Rise of Playful Accessories
Whimsical fashion is having its moment. From crochet flower bag charms to clutches shaped like fruit, pigeons, and ketchup bottles, the appetite for novelty has grown into one of the defining trends of 2025. Social media has amplified this shift quirky accessories don’t just add personality, they’re instantly photogenic and designed to go viral.
Designers like Jonathan Anderson (formerly at Loewe) and Anya Hindmarch have been leading the charge, blending craftsmanship with humour and nostalgia. According to Vogue Magazine and Marie Claire Magazine, this trend taps into dopamine dressing: fashion designed to make you feel good, lift your mood, and add a spark of joy to your everyday look.
Dopamine Dressing 2025: Get The Look
1. JW Anderson Pigeon Clutch Bag
Price: £650
The cult favourite that started it all. Sculptural, surreal, and a pop culture icon, the pigeon bag is proof that fashion doesn’t need to be serious to be powerful.
2. Loewe Tomato Basket Bag
Price: £5,749 on Preloved Resale
One of the most talked‑about accessories of 2025. A witty take on a market basket, Loewe’s tomato bag brings a literal sense of freshness to your wardrobe.
3. JW Anderson Victoria Sponge Bag
Price: £306 on Sale from £650
Comical yet chic, this sponge cake bag is perfect for brunch days or city strolls, adding humour and charm to any look.
4. Anya Hindmarch Ketchup Tote
Price: £1,295
A luxury spin on supermarket nostalgia. Witty, ironic, and instantly recognisable, this tote channels Anya Hindmarch’s playful DNA.
5. Jellycat Amuseable Croissant Bag Charm
Price: £23
Soft, silly, and endlessly Instagram worthy. An affordable way to add whimsy to your bag.
6. Moschino Iron Bag
Price: £2,880
Sculptural and tongue‑in‑cheek, this Moschino creation transforms the mundane into a luxury statement piece.
7. JW PEI Cat Clutch Bag
Price: £70.00
Novelty done right. Shaped like a cat this playful clutch proves you don’t need to spend four figures to join the surreal accessories trend.
8. Shrimps Antonia Beaded Bag
Price: £450
Beaded and bold, this Shrimps classic taps into nostalgia while remaining thoroughly modern.
9. Tory Burch Banana Earrings
Price: £150 on Sale from £268
Fruit but make it fashion. These banana earrings embrace maximalism and add a light‑hearted twist to any outfit pure dopamine dressing energy.
10. Moschino French Fries iPhone Crossbody Bag
Price: £25 Preloved Resale
Jeremy Scott’s Moschino legacy lives on in this kitschy, fast‑food inspired piece. Nothing says
whimsical like carrying your phone in a French fries bag.
By Tattaiana Ricketts
Tattaiana is on Instagram