Kim Kardashian’s SKIMS Named the Underwear Partner of NBA
Photo: Dimitrios Kambouris / Wireimage for Skims
On Monday Kim Kardashian’s shapewear brand Skims announced it was now the official underwear partner the National Basketball Association, the Women’s National Basketball Association and USA Basketball.
In the press release, Kardashian is quoted as saying “Skims and the NBA will connect people of all backgrounds through fashion, sport and talent.” Earlier this October Skims launched Skims men’s featuring Shai Gilgeous-Alexander as one of the brand pioneers.
The multiyear partnership is expected to be seen at the NBA In-Season Tournament, the NBA All-Star Weekend and the WNBA All-Star Game in 2024.
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