Tolami Benson Hailed New IT WAG
In the Noughties at the height of its glory day, the coined phrase WAG referring to the wives and girlfriends of footballer players was all over the media. The style of this cohort was scrutinised intensely with the style of likes of Victoria Beckham, Cheryl Cole and Colleen Rooney at the forefront of this phenomenon. The look at the time was Birkin bags and large sunglasses with long highlighted hair extensions.
In the last few weeks British fashion media is hailing Tolami Benson as the new IT WAG. The girlfriend of Bukayo Saka is being celebrated for her Gen Z sport inspired meets throwback Y2K style meets a timeless direction. Like her predecessors Benson is notable for a reliance on accessories (sunglasses, baseball caps, statement handbags) and an affinity for making sportswear (in her case football jerseys) her own. However unlike the WAGs of the noughties, Benson’s leans into a beauty look (both hair and makeup) that is noticeably more muted and classic than the WAG of yesteryear. Keen on a easy-breezy layered Farah Fawcett type blow-dry, her makeup has been flawless and timeless.
Benson has brought the WAG firmly into 2024, showing that there has been a clear evolution of the WAG style since it first gained notoriety.
