Hunter Lab Australia: The Story So Far
Photo: Hunter Lab Daily Face Fuel/Hunter Lab
The world we dwell in should be COLOURFUL and UNBIASED. Fashion industry holds the power to transform people’s behaviour and attitudes towards genderless fashion and gender non-confirming communities. This act of bravery can be witnessed by one such brand called HUNTERLAB who is restructuring the rules of skincare.
It is founded in 2015 with the motto of genderless daily healthy skincare. Hunter Lab stresses upon the usage of natural ingredients along with efficacy and transparency of information that they provide to their customers or leads. The range deals with Skin,Body and Hair. The Ultimte Selling Point stands in their art of reciprocation with customers by sharing the exact percentage of natural ingredients with the aim of sustaining informed choices among discerning customers ,thus empowering them. It is based on holistic and healthy daily -life choices irrespective of gender.
The product packaging doesn’t include the stereotypical fruity/pink for women and charcoal black for men colour pantone rather it has minimalistic appearance with sultry colour like blue,green, rust brown and grey representing the earth and the earthy materials comprising of natural ingredients. The advertisements also include subtle photography in a daily household set up with no fancy items to over glamourize it.
Photo: Hunter Lab Marine Healing Essence/Hunter Lab
Hunter Lab is setting an example for the genderless skincare revolution to curb the body dysmorphia and to create awareness about LGBTQAI+ and gender non-confirming communities.
Discover the brand here.