Activewear Brands 2025: Fashion Meets Wellness

The transition from formal wear to active wear was a movement we didn’t see coming, wellness is no longer just a lifestyle but it’s a cultural movement. Activewear, once was purely for gyms and yoga studios, but now has broken into everyday fashion. Active brands have changed the way we dress. Whether you’re heading to brunch, running errands, chances are you’re doing it in leggings, or a matching workout set. A few years ago, wearing workout clothes outside the gym might have been seen as lazy or under-dressed. However, fast forward to today, and it’s almost a power move. Brands like Lululemon, Alo Yoga, Fabletics and Adanola helped show what activewear could look like. Suddenly, leggings were being paired with oversized blazers, sports bras became crop tops, and sneakers were styled with dresses.

Even luxury fashion has taken notice that active brands have changed the way we dress. Designers like Stella McCartney and brands like Balenciaga have released collections that merge high fashion with performance wear, elevating the activewear trend even further. A lot of these brands don’t even categorise themselves as ‘activewear’. Some brands are upping their fashion credentials even further by collaborating with like-minded designers. One example is the anticipated collaboration with Nike X Skims. It’s clear that this isn’t just a passing trend—it’s a reflection of where society is heading. The pandemic only accelerated this shift. With millions of people working from home, comfort became a must. Suddenly, no one wanted to wear stiff denim or structured suits all day. Matching sets became the new uniform, and minimal, neutral tones gave everything a sleek, put-together vibe.

Scroll Instagram or TikTok, and you’ll find Molly-Mae styling an all-beige workout set with chunky sneakers and a trench coat. Then there’s Kim Kardashian, who practically changed the game with the launch of her brand SKIMS and SKIMS Sport collections, blurring the line between loungewear, shape wear, and activewear. But it doesn’t stop there, celebrities like Hailey Bieber, Kendall Jenner, and Gigi Hadid have all been spotted running around LA and NYC in head to toe activewear.

Even Rihanna, long known for pushing fashion boundaries, has merged fitness aesthetics with streetwear through her Fenty collaborations and personal style. What makes this movement stick isn’t just the look it’s the lifestyle behind it. Wellness is now a statement. Wearing activewear says you choose comfort and mobility over stiffness and formality. You might be heading to Pilates, or you might just be heading to the grocery store, but your outfit says, ‘I’ve got my life together’.

Today, one of the most well-known street in London ‘Regent Street’ is home to multiple different activewear brands that have changed the way we dress including GymShark, Lululemon, Alo Yoga and Fabletics. Elsewhere, Tala is opening its flagship this spring on Carnaby Street. Gymshark, has also just unveiled its first permanent space in Selfridges – its flagship opened in 2022, and a second location is coming this summer in Westfield Stratford City. Activewear is soon going to be everywhere.

Activewear Brands That Have Changed The Way We Dress: Shop The Look

Saul Nash Knitted Mesh Vest In Turquoise, £100

Shop it here.