How to Style Purse Charms – Trendy Ideas for Bags in 2025
Purse charms are the must-have accessory of the season. You can’t step outside without spotting bags adorned with charms. This trend, often tied to Jane Birkin and her iconic handbag styling, is now everywhere—from TikTok feeds to fashion week runways.
From simple leather Hermès ponies to colorful chains from Miu Miu and Fendi, purse charms are transforming how we carry our bags. And it’s not just about looks—a tiny charm can boost your mood and completely change your bag’s vibe.
Whether you lean minimalist or love a maximalist look, here’s how to style your purse charms and make your bag uniquely yours.
Want a full breakdown of where this trend is heading? Check out our deep dive on the 2025 bag charms trend.
How to Style Purse Charms on a Matte Birkin: Lori Hirshleifer’s Look
One of the most iconic Birkin bags belongs to Lori Hirshleifer. Her matte Birkin paired with a silver Chrome Hearts cross pendant and Hermès Bolide on Wheels charm went viral across platforms.
Styling tip:
Balance metallics like silver with colorful charms to avoid a monotone look. The contrast adds visual interest and personality. And let’s be honest—seeing a fun charm on your bag after a long day can be a real mood booster.
Louis Vuitton Speedy with Bag Charms: From Classic to Creative
The winner of the bag charm trend might just be the Louis Vuitton Speedy. It’s a classic purse, but let’s be honest—wearing the same timeless look every day can feel a little dull. We need color and personality to keep things fresh. One great example? Pair a bold cherry charm with a gold Coach chain, then add a playful Ganni peach coin purse. The mix of textures and tones creates a mini masterpiece. It’s all about balance, confidence, and showing off your personal style. Charms aren’t just accessories—they’re a way to say something without saying a word.
Chiara Ferragni’s Rainbow Chanel: Charm Styling Done Right
Chiara Ferragni proved it perfectly. The Chanel rainbow flap bag is already a standout—but why not take it further? She added even more personality with a gold eye key charm from her own collection, and balanced the look with a colorful rainbow phone strap. The mix of gold and vibrant tones created a unique, eye-catching style. No one else on the street will have that exact combo—and that’s the beauty of bag charms.
Chanel CC Vanity Case: The Bag That Needed a Glow-Up
Vanity cases have been around for decades. But let’s be real—the look can feel a little flat. Even if it’s Chanel, sometimes the design alone isn’t enough. That’s where bag charms come in. With this trend blowing up, there’s an easy fix. StringTing has dropped some super cute, funky keychains—like their signature heart-shaped ones—that completely transform the vibe. The result? More color, more personality, and a way more stylish look.
The result? A perfectly balanced, colorful, and unique look. This is what makes charms so special—no one else will have your exact combination.
Why Purse Charms Are More Than Just a Trend
For some, charms are a fashion phase. But for most of us, they’re a way to tell a story. Maybe it’s a silver pendant you love. Maybe it’s a coin purse you bought in Barcelona. Or just a bright charm that cheers you up on a bad day.
And guess what? Many of them are super affordable. You don’t need a designer budget to make your bag look high fashion.
Final Thoughts
No matter your budget or bag, knowing how to style purse charms gives you a fun, personal way to refresh your look. Whether you’re adding one charm or five, you’re building something that reflects your style, your story, and your mood.
So don’t hold back—clip on that funky charm, mix up your metals, or throw in a childhood keychain. Your bag, your rules.
For more on the future of this trend and what to expect in 2025, don’t miss this guide on bag charms for 2025.
By Aleksandra Busha
Aleksandra is on Instagram.