Odyssey’s & Stories | UnShe By Ana Sekularac Written By Ana Sekularac
“Wear who you are…AND LIVE AS YOU ARE”
– UnShe by designer Ana Sekularac.
My name is Ana Sekularac.
I am a woman, mother, friend, wife, daughter, designer… I am UnShe.
There is the inner need for all of us to create, but the way to express it or materialize it is extremely different for each individual. I express myself through my creations/designs that I share with other women.
My Search for the right way was very long until recently all the “puzzles” came together and my concept was born – The UnShe was born!
UnShe is my me, myself, or better my world. It is not just a name or a brand – it’s a women’s movement. A movement that does not dictate or impose how a woman should be, should dress, act, live… it is a movement of acceptance and confidence to be, the way we are, each one unique = beautiful.
UnShe is the way of thinking – the magic of now and the future
UnShe is the relationship with ourselves and others (with me and others)
UnShe is the self-discovery and the unique possibility of realizing one’s potential
UnShe is passion and empathy
UnShe is the truth
The inspiration behind my recent work:
BeWear chpt.2
“Propelled by the concept of enhancing individuality, increasing self confidence and embracing a woman as a whole, this Chapter is a journey to (self)discovery.
I wanted to establish harmony between chaos and balance by achieving the perfect cut with the unfinished effect. This touch of unfinishnes with asymmetric details, gives the sense of imperfection, uniqueness and flow. The sense of movement – flow, is present always synonymous to the life energy in all of us.
BeWear chapter. 1 enhances your individuality and self esteem – you wear who you are and live as you are. It’s the way of thinking, the true magic of now and the future.”
Words by Ana Sekularac.
Ana Sekularac is the luxury womenswear designer that Victoria Beckham, Emilia Fox, Anna Friel etc turn to for the red carpet. Known for making clothes with a couture sensibility, Sekularac’s design hallmarks are the Art Deco silhouettes, tailoring, structure, explorations in lightness and sculpture. Sekularac is the go to luxury designer for beautiful red carpet moments.
Today Friday 30th April 20th the designer has launched her newly designed website here with new logo and a new online platform The UnShe here. Sekularac also has a new collection called ‘BeWear chpt 2’. Explore the collection here.
Follow The UnShe by Ana Sekularac on Instagram at @theunshe .
Kind thanks to Ana Sekularac.