Pinterest Summer 2025 Trend Report

Pinterest report states that this summer is a “Digital Detox Summer”. Less technology, more retreats. From summer detox drinks to book club culture, the detox culture has been more sought after this summer with percentages of digital detox ideas being 72% and this tool detox vision boards being 273% rise of searches. More people now are focusing on nature and having a more relaxed summer which includes trends such as book retreats, Martha Stewart aesthetic and boho chic fashion. The report lets us know that there is the significance of nature and the uses of neutral colour and natural materials, which is presented in the searches of rustic farmhouse interiors.

2015 summer aesthetics is influencing the years summer, as more people are trying to bring back the nostalgia and the vibes through fashion. There is a rise of wanting to be more active, having more of a connection with nature, detoxing the mind and body and being more creative. That is indicated through these searches and these trends.

Rustic Farmhouse Interiors

Nature is the main influence of this summer, especially with home décor. There is an increase in popularity with rustic looks and cottage interior. Neutral colour palette is heavily emphasised, there is a lot of grey, green, cream and natural lighting which provides a sense of tranquillity within the home. More users are looking into thrifting décor for their homes, by buying second hand goods which are unique and affordable.

Another interest users have are rustic retreats. They want their homes to have a similar aesthetic. This includes incorporating woods and stone to their homes. This is also linked with the searches of farmhouse cottage interiors. This search has risen to 370% as Gen Z are getting drawn to the appeal of vintage elements. They want a sense of peace and comfort that nature brings and have that in their homes and make them feel like they are in harmony with nature.

Nature Travel and Literary Escapes

Digital detox is what people want. They are craving time away from technology and are seeking more time with nature. There has been a 32% increase of searches with natural bathing and a 72% rise of nature retreat searches. From forests to nature parks, people are looking to travel to these places so that they
can have peace and quiet. Searches of clothing to wear from these nature adventures, such as hiking, are going up as people want ideas for what they can do. They want a break from their daily lives and be one with nature. Escaping reality is heavy within the generation and people want a mental break, therefore they are searching for book retreats to read books and disconnect from everything.

Garden to Table Cooking and Fresh Summer Sips

Martha Stewart aesthetics is on the rise. The search went up 2,889%. There is a desire amongst the Pinterest users for sustainable cooking and fresh recipes for food and drinks. There has been a search increase up to 566% for summer detox drinks these trends help provide a solution to detoxing our bodies and have a delicious summer. People are wanting bring sources from gardens to cook with and create recipes with and make drinks with. This shows creativity and again connecting with nature as the main goal this summer.

Book Clubs and Garden Parties

Finding new hobbies is in right now. Cute summer crafts searches have a rise of 106%. People are exploring being more artistic and socialising more. Activities such as art projects, book club and even summer garden parties are seen as cool things to do this summer. More people want to make the most out of this summer and make it look fun. Whether it’s decorating their gardens for a party or hosting a book club.

Dill Green Looks and Boho Fashion

Summer 2015 aesthetic is coming back. This summer nostalgic fashion is making an appearance. With the micro shorts and the tankinis reappearing with a bang, it can be said that this is a salute to 2015 summer. The report shows that the early 2000s boho aesthetic, demonstrated by the crotchet micro shorts and mini dresses, is now trendy. In addition to this, this year Gen Z are into earthy styles with a lot of greens specifically dill green. They are search for green summer tops and green jeans so you can see the theme of nature and colours of green this year.