Virtual Sustainability | BrandLabs Fashion
BrandLab Fashion is a B2B digital wholesale platform that has developed an industry leading technology and create brand showrooms using virtual reality. BrandLab is able to recreate any designers showroom into 3D form. Immersive technology, real time voice and video communication is linked to live ordering facilities to keep and build those important personal relationships. This platform is not like any made before.
Dan O’Connell, CEO, said: “Fashion is the second biggest polluter in the world, therefore being conscious in fashion is key for our future. From the onset, BrandLab Fashion has made significant headway to evolve traditional industry practices, creating more efficient routes to market with a focus on industry solutions for sustainability and creating a much more eco-friendly fashion buying cycle.
With the focus of sustainability mostly being fixated on post-consumer waste, the general perception is that sustainability equals added cost. We must now look at VR as a solution-based, problem-solving strategy that helps brands achieve their sustainability goals while cutting costs.
BrandLab Fashion helps built provides continuity of a brand’s DNA and can custom build a brand’s virtual showroom using existing static imagery to recreate their brick and mortar showroom space.An alternate is brands can choose from curated template backgrounds to create a bespoke environment.
This program is so fantastic for press and fashion appointments,. Their website is here