Brazilcore Is Here: How To Nail The Trend
In the endless months if dark winters and continuous scrolling through old summer photos, there is a light at the end of the tunnel when the season changes and suddenly the sun is setting later. The world opens their laptops and starts summer shopping, desperately trying to find the new trend hitting the high streets. But what’s next? Brazil core.
It’s not difficult to see why people are turning to the South American cultural hub for inspiration. The country has produced legendary supermodels like Gisele Bündchen and Adriana Lima to it-girl brands such as Farm Rio and Havaianas. Brazilian style is sporty, sexy and confident, rooted in the underground subcultures of Rio de Janeiro’s favelas, where funk parties spawn new fashion trends and kids play football in the street. As we wind down from the world cup induced football fever and gear up for festival season, is there any surprise Brazil core is poised for a full-on fashion takeover?
@dualipa via Instgram
But don’t just take our word for it, if you want to see Brazil core in action, just look at the camera rolls of your favourite stars. From Hailey Bieber to Dua Lipa, pretty much every celeb on our summer mood boards has worn a Brazilian shirt, Cami or bikini at some point. And guess what? Wearing the country’s national colours just so happens to be the first step to transforming into a beach ready Brazilian this summer. But if you really want to embody the spirit, it’s worth going the extra mile and incorporating a few more style hacks from the streets of Rio. Oh, and it would also help to get familiar with the hottest brands coming out of the country right now. Luckily, we’ve already mapped out the Brazil core blueprint for you…
@haileybieber seen on madesome.world
SHOP LIKE A LOCAL WITH THE BEST BRAZILIAN BRANDS
The most authentic route to embracing the Brazilian style? Spend your next online shopping spree on local brands, from global juggernauts like Farm Rio, PatBO and a under the radar labels such as Oksen – A contemporary luxury brand blending minimalist style with sustainable Amazonian materials. The nations designers go beyond the football shirt trend and deliver timeless style moments.
Farm Rio
This summer, no fashion girl is going on holiday without a Farm Rio piece in her suitcase. Known for their tropical prints and playful takes on sundresses, halter necks and more, their designs are the perfect complement to a poolside Caipirinha.
Farm Rio cotton crochet mini Skirt
£160
Seen on mytheresa
Farm Rio cotton crochet top
£170
Seen on mytheresa
Farm Rio multicolour copacabana beach mini dress
Was £220 now £154
Seen on Farm Rio
Farm Rio golden yellow anthurium square neck mini dress
Was £218 now £152
Seen on Farm Rio
PatBO
A luxury fashion brand from Brazil founded by designer Patricia Bonaldi. Famous for vibrant resort wear, intricate hand-sewn beadwork, and signature cut-out maxis, the label blends traditional artisanal craftsmanship with modern style. This is the kind of brand your 90s sitcom actresses would be wearing off duty.
PatBO 1994 tank top in green
$325
Seen on PatBO
PatBO taffet tarsila mini dress
$775
Seen on PatBO
PatBO bibi jewellery sandal
$675
Seen on PatBO
PatBO petal sheen bodysuit
$450
Seen on PatBO
OSKLEN
One for everyday cool girls, Osklen taps into a more modern and minimalist look, relying on unique cuts and retro prints that effortlessly stand out. Beloved by surfers and city dwellers alike, this brand is your shortcut to embracing the Carioca lifestyle.
OSKLEN linen pleated pants
$200
Seen on OSKLEN
OSKLEN knit stripped polo dress
$140
Seen on OSKLEN
OSKLEN ciclo max bias swimsuit
$95
Seen on OSKLEN
OSKLEN daisy embroidered jumpsuit
$170
Seen on OSKLEN
The Brazilian Top
Let’s start with the basics. The classic Brazil tee comes in many forms, from the traditional football shirt to more trend-led bandeau tops and embroidered jerseys. With so many options on the market, it’s worth thinking about your own personal style before making a purchase
Brazilian national team home football shirt
£89.99
Seen on Nike
Brazilian shrunken baby tee
£20
Seen on ASOS
FP Mart Vintage x The Football Gal Brazil embroidered football jersey
£498
Seen on Free People
Flip Flops all the time
As the birthplace of Havaianas, it’s only right that we use this summer’s flip-flop takeover to honour Brazil’s dedication to beachy footwear. The fact that they’re also super convenient is just a bonus. Whether you’re running errands or grabbing lunch with friends, flip-flops pair well with pretty much everything – and yes, that includes your trusty Brazil shirt. For max authenticity, bag yourself a pair of Havaianas. Fancy shaking things up? Double up on trends and opt for a pair of jelly flip-flops instead.
SEQWL jelly flip flops in black with red strap
Was £14 now £12.60
Seen on ASOS
Havaianas Brazil logo
£30
Seen on Havaianas
Bimba Y Lola lime semi transparent flip flop
£56
Seen on Bimba Y Lola
Reformation amelia flat thong
£148
Seen on Reformation
Cheeky short shorts
Sporty short shorts are already a massive trend in the UK, but over in Brazil, they’re upping in the ante. Think: tighter, shorter, brighter and cheekier. You basically want a pair of shorts that are so itsy-bitsy that they could be mistaken for boy-short bikini bottoms. But don’t worry if that sounds a bit much for your local pub. You can Brit-proof the look by falling back on a gym shorts – just make sure you choose a bolder colour than your typical black and navy’s. This is not the time to blend in.
3INCHER CONCORD g.dyed shorts womens
£149
Seen on Amundsen
Suzie Kondi atlas cotton and linen-blend twill shorts
£360
Seen on Net A Porter
Zara TFR low rise mini denim shorts
£22.99
Seen on Zara
OAS flower shop swim shorts
£90
Seen on OAS
Heavy metal jewelley
When your wardrobe mainly consists of cute tees and short shorts, jewellery becomes your best weapon for taking outfits for the next level. Layered gold jewellery works best here – more is more, so don’t be afraid to go big in every area. Necklaces! Earrings! Rings! Waist chains! Your tolerance for undoing jewellery clasps before bed is your only limit.
Rabanne silver double XL link necklace with pendant
£610
Seen on Rabanne
Bimba Y Lola Multicolour resin texture bangle set
Was £70 now £52.50
Seen on Bimba Y Lola
Minga London requeim layered necklace
£53.00
Seen on Minga London
ASOS DESIGN pack of 5 mixed chain stacking bracelets in silver tone
£10
Seen on ASOS
The perfect pair of sunglasses
OK, so we know we said that a Brazil shirt is the key component to nailing the look. But there’s one key amendment we’d like to make: said shirt needs to be paired with sunglasses . How else do you expect to convince people that you’ve just returned from the beach? Again, personal preference takes precedence here, if the frames have a slightly sporty, retro energy. Our suggestion? Go big or go home.
Ray-Ban original wayfarer classic
£161
Seen on Ray-Ban
Oliver Bonas green & faux tortoiseshell oval sunglasses
£28.00
Seen on Oliver Bonas
Free People alta square sunglasses
£24
Seen on Free People
