Labubu Toy Fashion Accessory: 2025’s Must-Have Trend

Collection of Labubu bag charms styled on various designer bags

You’ve probably seen the Labubu Toy Fashion Accessory by now—dangling from the handles of Celine Triomphes and Prada Re-Editions, lurking beside a Saint Laurent Sac de Jour, or nestled into the crook of a street styler’s elbow.

A plushie with pointy ears, a snaggle-toothed grin, and the kind of expression that says “I bite,” Labubu Toy Fashion Accessory has quietly become the most covetable accessory of 2025.

But what exactly is Labubu, and why is everyone from downtown creatives to front-row regulars so obsessed?

The Origins of Labubu: From Myth to Mascot

Labubu isn’t just a cute face. It’s the breakout character from The Monsters, a toy series created by Hong Kong-based illustrator Kasing Lung.

Originally introduced in 2015, the collection was inspired by Nordic mythology and childhood dreamscapes. It brought to life a cast of quirky, otherworldly creatures. Labubu, with her jagged teeth, spindly limbs, and strangely sweet stare, quickly emerged as the fan favorite.

Produced and retailed by POP MART, the Chinese collectibles brand best known for pioneering the blind box toy craze, Labubu rose to prominence as part of a wider global appetite for mystery-box figures and kawaii-adjacent collectables.

Meanwhile, each Labubu is sold in sealed packaging. You never know which version you’re going to get — a twist that adds excitement and scarcity to each purchase. Some rare versions now resell for hundreds on collector sites.

Labubu Toy Fashion Accessory: From Collector’s Shelf to It-Bag Accessory

Fast forward to 2025, and Labubu Toy Fashion Accessory has made the leap from niche figurine to street style fixture. Clipped onto handbags like a strangely lovable goblin guardian, Labubu charms are now cropping up in paparazzi photos, TikToks, and fashion week candids around the world.

What makes Labubu so appealing to the fashion crowd? In part, it’s the irreverence. While luxury accessories are often defined by sleek hardware and tonal minimalism, Labubu throws the rulebook out. It’s maximalist, surreal, and frankly a little weird — just the kind of subversion Gen Z and millennial shoppers crave in a post-irony style era.

In addition, there’s a deeper charm at play. In a world increasingly shaped by stress and digital overload, Labubu offers a hit of childlike comfort with a high-fashion quirk. It makes expensive bags feel less like status symbols and more like playthings again — fun, expressive, and entirely personal.

Love accessorizing your designer bags? Don’t miss our guide on how to style purse charms for every season and outfit.

The Big Into Energy Labubu Toy Fashion Accessory Drop

If you’ve been hoping to snag one, now might be your moment. POP MART is launching the Big Into Energy series — an all-new Labubu drop featuring six pastel ombré plush charms (plus a rare hidden colorway).

Each version is designed to embody a different feeling, from calm confidence to bold joy. As a result, the charm carries even more emotional resonance.

They’re sold as blind boxes (of course) and are expected to land in Selfridges London and online from April 25. If history is anything to go by, they won’t stay in stock long.

Why the Labubu Toy Fashion Accessory Works

Labubu Toy Fashion Accessory represents everything fashion is craving right now: irony, whimsy, scarcity, and a sense of self-aware silliness.

Ultimately, whether you hang one from your Margiela tote or your trusty thrifted backpack, it makes a statement. Mostly, it shows that you don’t take your style too seriously. And in 2025, that’s exactly the point.

So whether you’re a seasoned toy collector or just looking to soften the edge of a structured bag, consider this your sign: Labubu is here to stay (well, unless it sells out again first).