Chanel Rouge Coco Popup Comes To London’s Covent Garden

Chanel has launched the Rouge Coco Playground, an immersive pop-up experience in Covent Garden, London, from March 21st to March 30th, 2025. The Popup celebrates the brand’s iconic Rouge Coco lipstick collections, Rouge Coco, Rouge Coco Flash, Rouge Coco Baume, and Rouge Coco Shine, each known for their effortless application and vibrant colours.

They offer Bespoke Beauty Services and Makeup Masterclasses whether you’re a longtime fan of the brand or new to the Rouge Coco line, this immersive experience offers something for everyone.

Guests can explore the entire Rouge Coco collection, participate in games, create personalised videos at the Photo Booth, and indulge in drinks and beverages including the Coco Cream Sorbet. And not to forget a skate park with professional skateboarders performing daily and a playful Coco ride. Their Makeup Masterclasses and Bespoke Beauty Services come at a price. Guests can book a 60 minute one on one makeup consultation with a Chanel makeup artist for £60, or participate in a 75-minute immersive masterclass for £45. Both services are redeemable against product purchases at the pop-up and include a free goodie bag as well.

PHOTO: @chanelofficial on Instagram

The pop-up is located at East Piazza, The Market Building, Covent Garden, London, WC2E 8RF, and is open Monday to Saturday from 10am to 7pm, and Sunday from 12pm to 6pm. Entrance is free of charge, you can reserve your spot online and they also have walk-ins with a virtual queue option.

It is a must-visit destination this spring, blending beauty, creativity, and self-expression in the heart of London. The most Instagramable spot at the moment for all Chanel lovers. Visit the Rouge Coco Playground home page here and Covent Garden website here for further information and to book masterclasses.

PHOTO: @coventgardenldn on Instagram