Kylie Cosmetics: The Brand We Are All Obsessed With
It’s impossible to stay informed about celebrity beauty without hearing about Kylie Cosmetics — the iconic brand launched by Kylie Jenner. She first appeared on the hit reality show Keeping Up with the Kardashians. Since then, Kylie has built an empire with her makeup line, boasting over 393 million Instagram followers. Starting with her lip kits in 2015, Kylie Cosmetics quickly became one of the most successful celebrity beauty brands. Today, the vegan and cruelty-free brand offers a wide range of products, from lip kits to skincare and fragrance. As a result, Kylie continues to influence the beauty industry worldwide.
Kylie took advantage of the social media frenzy surrounding her new look, famously called the ‘King Kylie’ aesthetic. In 2016, Kylie Cosmetics was one of the most sought-after beauty brands. The lip kits sold out after every drop. Over the past ten years, Kylie expanded her brand beyond the original ‘Matte Lip Kit’. Now, she offers skincare, fragrance, body care, and baby skincare products. Beauty influencers continue to praise Kylie Cosmetics for its innovation and quality.
Kylie Cosmetics Matte Lip Kit in shade Twenty – £29
The Matte Lip Kit is famous for its 8+ hour wear and transfer-proof formula. The kit contains a lip liner and liquid lipstick. The lip liner glides on smoothly with a buttery application. The liquid lipstick has a non-sticky, velvety finish. It’s perfect for topping a full-glam makeup look. The shade “Twenty” is a mid-tone brown with rosy undertones. This balance of pink and brown hues creates a neutral nude that suits many skin tones.
Kylie Cosmetics Cosmic Eau De Parfum 100ml – £55
The Cosmic Eau De Parfum marks Kylie Cosmetics’ first fragrance. It features a feminine floral scent with amber notes. Nicole Mancini, the perfumer, described it as “something sweet but sophisticated that can be worn both day and night.” The base notes include vanilla musk accord and cedarwood blossom. Star jasmine, amber accord, and red peony add floral complexity. Reviewers love that the fragrance adapts to each person. It’s never overwhelming but always amazing. Plus, the refillable bottle aligns with Kylie’s cleaner beauty approach. The perfume comes in 30ml, 50ml, and 100ml sizes.
Kylie Cosmetics Lip Butter in Shade Vanilla Caramel – £20
The Kylie Lip Butter hydrates and protects lips. This award-winning formula contains shea butter and jojoba seed oil. It soothes dry, chapped lips effectively. The shade Vanilla Caramel offers a clear buttery formula with a vanilla scent. You can wear it alone or as a gloss over lip liner. It creates a luscious, natural pout.
Kylie Cosmetics Hybrid Blush in Shade Ladybug – £21
The Hybrid Blush melts into the skin like a cream but has the smooth finish of a powder. This unique formula makes it an essential makeup kit addition. It’s highly pigmented yet easy to blend. The shade ‘Ladybug’ is a vibrant, warm-toned red. It suits warm, olive, golden, or neutral undertones well and adds a pop of color.
Explore the full Kylie Cosmetics collection on the official Kylie Cosmetics website. Stay updated with Kylie Jenner’s beauty news on her Instagram page.
For top-rated skincare products, check out our Best Skincare Products of 2025. Interested in celebrity skincare routines? Read about Jennifer Aniston’s Ice Water Skincare Routine.
By Shaz Seka