What Is The ‘Very Demure’ Beauty Trend? How To Get The Look
With the ‘demure’ trend taking off on TikTok, sparked by Jools Lebron’s viral video on natural,mindful makeup for the workplace, toning down your look has become the latest sensation. If you were wondering what the demure video original and the demure beauty trend meaning was we spoke on it here. Since the release of Lebron’s viral video in early August, the video has gained 10 million views, spreading the trend across the platform, inspiring everything from beauty routines to daily habits. It is currently all about the mindful beauty trend and lifestyle.
In keeping with these mindful beauty trends here’s our curated selection of demure and mindful products to keep you on-trend across all price points:
Simon Ourian M.D, Brightening Booster, RRP: £159, simonourianmd.com
This potent antioxidant serum features 20% stsble vitamin C, perfect for enhancing skin radiance and tackling dullness – a common concern for 51.5% of women aged 30+ in the UK (based on Simon Ourian MD AI data of 70.000 UK faces). The ideal mindful skincare to achieving a brighter complexion.
Scentology Vanilla Latte & Velvet Woods EDP, RRP: £12.99, superdrug.com
A warm and comforting fragrance with an understated sophisticated twist. Its high concentration of perfume oil (8-14%) offers lasting scent at cost-effective price, making it a mindful choice for everday elegance.
Fudge Professional Clean Blonde Damage Rewind Shampoo & Conditioner, RRP: £15.99, superdrug.com
This duo is essential for blondes looking to maintain bright bold tones while repairing damage. It ensures your hair looks elegant and vibrant, delivering a salon-quality finish at home.
Bespoke Women Bergamot & Rose Musk, RRP: £5.99, superdrug.com
A beautifully modern, feminine scent with notes of bergamot, rose, pear, and blackcurrant, grounded by white musk and tonka bean. This fragrance is perfect for adding a demure touch to your daily routine.
Simon Ourian M.D, SPF50, RRP: £69, simonourianmd.com
Offering broad-spectrum protection against UVA and UVB rays this mindful SPF helps prevent premature ageing and protects your skin’s barrier, ensuring long-term skin health.
Mystic Zingaro, £90, RRP: 50ml EDP, others.co
Designed to promote relaxation, this functional fragrance blends warm resin, smoked amber, and Palo Santo with hints of nutmeg and frankincense, transporting you to a serene, grounded state. Perfect for unwinding and embracing demureness.